ThinkingMan Creative × Bromley Park Dental

853 Google reviews.
Your paid ads don't mention them.

The practice already has the reputation, the treatment range and the conversion infrastructure. The gap I found is simpler: the paid ads do not yet communicate the same strength.

See the rewriteSee the numbers
Prepared for Dr Veeren Gupta · Bromley Park Dental & Implant Centre · Shortlands, Bromley
dental implants Bromley
bromleyparkdental.co.uk › implants
Dental Implants | Bromley Park Dental
A generic description can technically advertise the service — but it leaves the strongest reasons to click unused.
What the ad could be saying instead853 reviews · Bromley / Shortlands · £30 implant consultation · the practice / clinician name · stronger treatment intent.
853 Google reviews available as proof
01 / What stood out

The gap isn't visibility. It's execution.

Your wider digital presence is clearly doing plenty right. What surprised me was how little of that strength is being carried into paid search.

853

A major trust signal left out

The review volume is one of the clearest reasons for a local patient to trust the practice, yet it is not doing enough work in the ads I reviewed.

£30

A real offer hidden from the ad

The implant consultation offer gives people a specific reason to act now. That message should be competing for attention before they ever reach the website.

01

Premium intent going elsewhere

In the research snapshot for “all on 4 implants Bromley”, the paid placements I found were being taken by specialist and national competitors rather than Bromley Park.

You do not need a louder ad. You need an ad that looks like the same practice people already trust organically.
02 / The ad rewrite

Same service. Better reasons to choose you.

I have not tried to make the copy clever. The rewrite simply brings the strongest commercial proof forward: local relevance, reputation, offer and treatment intent.

Current patternUnder-using proof
ThinkingMan rewriteIllustrative RSA direction
Then apply the same discipline to the higher-value searches.
The rewrite is not the end point. It is the first visible example of a paid-search structure built around treatment economics.
→
High-value intentObserved gap
ThinkingMan rewriteIllustrative full-arch direction
03 / Why this matters

The expensive searches are exactly where the message needs to be strongest.

When a national chain buys the first click, your organic reputation cannot help until the patient scrolls past the paid layer. The objective is not “more traffic”. It is to win enough of the right treatment demand at a profitable acquisition cost.

all on 4 implants Bromley
SponsoredEvoDentalSpecialist / national competitor
SponsoredDentaprimeLarge implant competitor
SponsoredOther specialist implant advertisersPaid visibility intercepting local treatment intent
The opportunityBromley Park DentalUse local proof + treatment economics to compete selectively rather than generically.
04 / Profit, not just clicks

What could £1,000 a month actually mean commercially?

Because we work backwards from profit, not just clicks, I modelled the opportunity using a treatment mix across single implants, full-arch cases and Invisalign. The numbers below include media, our base fee and treatment-linked success fees.

Working model

Change only what matters

The underlying ad-platform assumptions are shown for transparency, but the only variable worth changing here is the media budget.

Show model assumptions
  • Budget mix: 40% single implants / 30% full arch / 30% Invisalign
  • Illustrative CPCs: £4 / £8 / £4 respectively
  • Realistic funnel: 6% click→enquiry and 25% enquiry→treatment
  • Gross-margin assumptions: 55% implants, 50% full arch, 55% Invisalign
  • Base fee: £950/month
  • Success fees: £250 implant / £500 full arch / £150 Invisalign
  • Steady-state 12-month model; no ramp-up adjustment included
Modelled annual net profit after media + ThinkingMan fees£53,500Realistic working case at £1,000/month media.
Modelled annual revenue£164,000
Modelled gross profit£87,000
What is already deducted
Media£12,000
Base fee£11,400
Success fees£10,100
Total treatments39
Illustrative treatment mix
Single implants
18
Full arch
7
Invisalign
14

This is a working commercial model, not a forecast or guarantee. It is designed to show the economics we would optimise towards. The first job in a live account would be replacing these assumptions with Bromley Park's actual conversion, treatment and margin data.

The point of the exercise

Paid media has to make commercial sense after the advertising cost and our fees — not just generate cheaper clicks.

£53.5k net
05 / If it looks interesting

I’ll also audit the existing Google Ads account free of charge.

Read-only access, no obligation to change anything. The point is simply to see whether the account-level picture supports what the live ads suggest.

Worth 15 minutes?

What I’d look at

Not a generic “account health score”. I’d focus on the places most likely to affect treatment profitability.

Search terms and wasted spend
Implant / full-arch / Invisalign budget split
Ad copy and asset coverage
Location and competitor leakage
Conversion tracking and lead quality
Whether current bidding aligns with treatment economics